Australia’s own Heelers are now the most-watched family on American TVs and devices, according to new streaming data from analysis firm Nielsen. What?!
You read that right: So far in 2024, total audience minutes for Bluey in the United States has exceeded a mindblowing 35 billion minutes – or 584 million hours if you need a slightly smaller number to get your head around.
Post by @daley_pearsonView on Threads
In terms of the competition, the most conclusive Nielsen US-market figures otherwise available are for the week of July 29 – August 4.
The list has House of the Dragon in front, with Bluey in a very close second place. What a juxtaposition!
- House of the Dragon (18 eps) – 1.31 billion minutes
- Bluey (154 eps) – 1.17 billion minutes
- Grey’s Anatomy (431 eps) – 933 million minutes
- Family Guy (910 eps) – 910 million minutes
- Prison Break (758 eps) – 758 million minutes
VIDEO: How Nielsen measures streaming content
👇 Also… How good is this! 😂
Some photos posted to Threads by Ludo’s Daley Pearson
New to Bluey, or need a catchup?
Produced by the Emmy-winning, Queensland-based Ludo Studio for the Australian Broadcasting Corporation (ABC) and BBC Studios Kids & Family, Bluey has captured the hearts of audiences globally.
Bluey first hit Aussie screens in 2018, which means my own kids were born more-or-less at the perfect time, in 2015 and 2018 respectively. And boy did we watch a lot of Bluey during Melbourne’s super-tight Covid lockdowns!
Frankly, because it’s so uplifting and because Bandit’s so perfectly written for dads, I even watched a lot of it on my own. It’s the type of show I call ‘Wholesome AF’.
In what is probably a frustrating situation for our ABC, the UK’s BBC Studios holds global distribution and merchandising rights – but I suspect Ludo and the ABC have made plenty of revenue out of the show and merch.
While the show primarily airs in Australia, New Zealand, and China, the rest of the world can catch it on Disney Channel, Disney Jr., and Disney+ thanks to a global distribution deal with BBC Studios Kids & Family and Disney Branded Television.
Since its launch, Bluey has racked up an impressive list of accolades, including a 2024 Peabody Award, back-to-back wins at the 2023 and 2024 Television Critics Association Awards, an International Kids Emmy, and a BAFTA Children & Young People Award, among others.
Most importantly, it’s also DadBase’s favourite show. 😉
Learn more about Bluey in my earlier stories below
There are some new ‘Minisodes’ on the horizon, too!
New Bluey Minisodes to be released October 4 in Australia (on ABC), and October 7 on Disney+ in the US:
- “Tattoo Shop” – Dad visits the ‘tattoo shop’ where the kids give him some ink. Dad wants skulls and snakes, so he can look tough. But when the time comes to look, it’s not quite what Dad envisaged.
- “Phoney” – After a big day everyone wants to sit back and listen to some relaxing music except Unicorse, who keeps getting ‘Phony’ to change the tune.
- “Blocks” – When it’s time to go, Bluey and Bingo ask Nana to keep their tower from falling until they come back. Nana and Bob try to live in their smallish unit without knocking it over.
- “Government” – Dad is using Bingo’s back as a typewriter to type a letter to the government demanding they do something about his errant children.
- “Drums” – Bingo is in the music shop with Mum when she discovers an electronic drum kit and some headphones.
- “Browny Bear” – Someone keeps tapping people on the shoulder and then vanishing, it’s very annoying! Mum enlists PI Browny Bear to investigate.
- “Whirlpool” – The kids make a whirlpool in the paddling pool and then jump into the swirling current.
If the DisneyJr trailer below isn’t visible to you, you might be able to see it here on the ABC iView page (scroll down below the current episodes).
Mike Stevens
Founder
Mike is a designer and journalist with nearly 20 years’ experience in automotive and consumer technology, editing and leading titles like The Motor Report, CarAdvice, Drive, and WhichCar. He is the co-founder of The Motor Report, and the founder of DadBase.
He’s also a photographer, gadgethead and erstwhile cyclist, and the proud ADHD dad to two ADHD kiddos.
Born and raised in Melbourne, Australia, Mike relocated to Berlin in 2024 with his wife and kids for travel and culture adventures.
Leave a Reply